Give It Up for the Gimaguas Boys! Dev Hynes Shows Us How It’s Done for SS26

Consider this your official initiation into Gimaguas menswear, courtesy of Dev Hynes. The colours, the cuts, the styling, the campaigns, it’s all instant temptation. Every time a Gimaguas email hits my inbox, I know better than to look. One glance, and it’s straight into checkout (Apple Pay, you’re reckless).

Menswear has always been quietly covetable, but now the boys are getting their moment, and founders Sayana and Claudia couldn’t have picked a better face than Dev Hynes. Polished but raw, refined but edgy, he effortlessly inhabits that in-between space that Gimaguas SS26 is all about. Transitional pieces still can be the main focus energy. Knit sweatshirts, reflective jackets, plaid shirts, every piece feels made for him, and Marili Andre’s photography captures that understated, instinctive cool perfectly.

It’s menswear that’s unisex, essential, and impossible to ignore, perfect for the chicos and chicas. Same impeccable styling and vibes as the womenswear. Double the reason to shop the boys, double the Gimaguas obsession.