Moynat x Kasing Lung: The Monsters Arrive in Paris

October 13, 2025
Fashion & Beauty
Photographer:
Sam Nicklin
Stylist & Words:
Beanie Stolper
Set Designer:
Sherin Awad

Labubu (and their monster friends), the viral mischief-makers, have landed in Moynat’s French world of quiet elegance with their collaboration with artist Kasing Lung. At first glance, French craftsmanship and Hong Kong-born, Nordic-inspired whimsy might seem worlds apart, yet both share a devotion to skill, patience, and storytelling. To celebrate ‘The Monsters’ ten-year anniversary, Moynat has reimagined Kasing Lung’s beloved characters, Labubu, Zimomo, King Mon, in leather and canvas, turning fantasy into meticulous artistry. Bertrand Le Gall, Moynat’s Director of Image and Communication, reflects on how this unexpected meeting became a match made in artisanal heaven.

Beanie Stolper: Moynat meets ‘The Monsters’! French luxury collides with Hong Kong whimsy and Nordic mythology. How did you navigate blending these very different creative worlds?
Bertrand Le Gall: With ‘The Monsters’, we’re collaborating with Kasing Lung, an artist whose world is full of emotion and imagination. Moynat has always had a strong dialogue with artists, it’s part of the house’s DNA, going back to Henri Rapin who created the ‘M’ monogram in the early 1900s. What connects us with Kasing isn’t aesthetics, it’s sincerity. Both universes are built on craft, time, and a kind of quiet intensity.
BS: Labubu, Zimomo, King Mon in leather and canvas… which piece made you think “Yes, this is pure Moynat-meets-Kasing?”
BLG: It started quite playfully with the bag charms. We wrapped Labubu in the M monogram, tried every colour, and suddenly it made sense, it looked as if it had always existed. Then came the Mignon bag, with one of Kasing’s artworks printed all-over. Technically it was a challenge for our Paris atelier. But when it came together it really captured that tension between innocence and precision, which feels very Moynat!
BS: The cast for the reveal, Michelle Yeoh, Tony Leung, Carine Roitfeld and Guillaume Diop, is a dream lineup. What story did you want them to tell?
BLG: It was about bringing together icons from the different worlds of cinema, dance and fashion. It was shot by the incredibly talented Theo Liu where he let them exist in the same poetic space. Michelle, Tony, Guillaume, and Carine all have this mix of discipline and fantasy that mirrors both Moynat and Kasing’s universe. They gave the project depth and a sense of timelessness. And the fact that they all genuinely love Kasing’s work made the whole thing feel effortless, like a conversation between people who already understood each other.
BS: Nordic folklore has its dark, magical side. How did you balance that with Moynat’s signature elegance?
BLG: Elegance doesn’t mean avoiding darkness, it’s about finding light within it. We didn’t try to tone it down; instead, we let both energies coexist. There’s something very honest in that contrast, like craft itself, which can be both rough and refined.
BS: Ten years of ‘The Monsters’, why was now the right time for Moynat to enter this universe?
BLG: It felt right emotionally. Kasing has built this world slowly, with care and conviction and that’s something we deeply relate to. The people who love ‘The Monsters’ are incredibly passionate and we wanted to honour that. It took time to find the right rhythm and that patience is very Moynat.
BS: If Moynat were a Monster, what would it look like? Chic, mysterious, or mischievous?
BLG: Definitely King Mon! He flies, he explores, he doesn’t ask for permission. That freedom, that quiet confidence, it’s very close to Moynat’s spirit. Doing your own thing, beautifully and with care.


Moynat.com
Photographer: Sam Nicklin 
Stylist & Words: Beanie Stolper 
Set: Sherin Awad 


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