Cou Cou Intimates Put ‘You’ Front and Centre This Valentine’s Day with Dancer Lexee Smith

It’s time to put yourself first, exactly the sentiment independent London it-girl favourite Cou Cou Intimates champions with its Valentine’s Day campaign. Featuring French dancer Lexee Smith, the brand reimagines the ‘day of love’ as something more introspective; a quiet reclamation of self-love. The campaign introduces a new ‘Toile de Jouy’ print alongside classic French silhouettes, from lightweight babydolls to lingerie sets, expanding Cou Cou’s roster of elevated everyday basics. Cotton remains central to the brand’s ethos, with each piece crafted from 100% organic cotton, a key reminder that comfort is, and always will be, key whatever the day.

‘For You, Not Them’ launches on January 20. The Toile de Jouy print follows on January 27.

Shot by Zoe Mannella, the campaign features Lexee Smith